Google Analytics for Web: Analyzing Audiences & User Behavior


Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description
In Google Analytics, you can track information about your website's audience and their behavior. During this course, you will discover how to track what users are doing on your website, and how to analyze user location, language, and behavior. Begin by learning how to interpret Home View analytics, browse real-time website activity analytics, and query Intelligent insights about visitor interests. Then get to know your audience better through Audience Analytics Overview data, to understand who visits your site. This information combines useful analytics such as the number of users, bounce rates as well as the numbers of sessions and their durations. Other topics include how to analyze user behaviour and how to view the All Pages report to estimate page revenues.

Expected Duration (hours)
0.9

Lesson Objectives

Google Analytics for Web: Analyzing Audiences & User Behavior

  • interpret the Google Home View analytics
  • browse real-time Google Home View analytics
  • use Analytics Intelligence Insights
  • use the Audience Analytics Overview
  • use Geo metrics
  • analyze location data with Google Analytics
  • understand Audience Behavior analytics with Google Analytics
  • understand Audience Behavior analytics with Google Analytics
  • understand user behavior with Google Analytics
  • use the Behavior Flow with Google Analytics
  • analyze page use with Google Analytics
  • Course Number:
    ds_goanl17_02_enus

    Expertise Level
    Intermediate