The health care industry is one of the largest industries in the world, and it has a direct effect on the quality of life of people in each country. The industry is under constant pressure to improve the quality of its delivery, streamline operations, and cut costs, while providing safe, affordable, and cost-effective care. Operating in a highly sensitive and regulated environment, industry players need to constantly adjust their strategies and processes to meet the ever-increasing demand and compliance requirements. As a result, they are constantly looking at ways to eliminate inefficiencies in the value chain, to address issues of access, to improve quality, and to reduce cost. This course is designed to help learners understand key concepts, terminology, issues, and challenges associated with the health care industry, and strategies employed to meet some of those challenges. It will identify the main sectors of the health care industry and its business drivers, and review the key aspects of the industry business model, its competitive environment and the current trends in the industry. Finally, this course outlines some key challenges that this industry is facing and presents common strategies that the players in the industry are adopting to overcome its challenges. This course was updated in 2015.
Consulting houses, industry investors, and all size companies that sell products or services to other sectors and industries; organizations looking for knowledge and key business information in the health care industry