Distribution is all about managing the journey a product takes from producer to consumer, and how value travels back from the consumer to the producer. In this course, you'll learn about the importance of having an effective distribution model and the things you should consider when selecting a distribution channel. You'll also learn about key distribution strategies and systems and how to select and manage distributors. Finally, you'll learn about online distribution opportunities and the benefits and ethical concerns associated with e-marketing.
Anyone who wants to develop or refine their marketing skills.