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Generating Creative and Innovative Ideas: Maximizing Team Creativity
Glossary

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A

analogy
When you say that something is like something else, for example "The brain is like a computer." Analogies can be useful for helping to clarify and explain a creative or innovative idea, a process, or a procedure.

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B

barrier
Something that gets in the way of or stifles creativity in an organization. The barriers may relate to people, resources, management, or organizational structure.
brainstorming
A technique for generating or "piling up" creative ideas developed in 1941 by the advertising executive Alex F. Osborn.
build
A process whereby coworkers add to each other's ideas.

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C

creative block
When you can't generate new ideas any longer, or you stare at a blank piece of paper with no inspiration. You need to take action to help you move on to new ideas, and become creative again.
creative process
A five-stage model designed to guide creativity. The stages are research, generate, incubate, verify workability, and implement.
creativity
The ability to develop something new. It relates specifically to the art of being creative – seeing things in a new and different way.

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E

extrovert
A person who is typically confident, gregarious, and outgoing. The introversion-extroversion scale has long been associated with personality testing and assessment. See also introvert.

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H

hotdesking
When no one has a designated desk at work, but office space is used on a first come, first served basis. A team can come together for the duration of a project, and then disband again at the end.

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I

incubation
Also known as hothousing, where your original idea is put aside for a time, before it is exposed to evaluation. This time lapse often allows variations to be found, and the idea to be built on, improving the quality of the initial proposal.
inertia
When the project stalls, then progress slows down, and eventually everything grinds to a halt. This may be due to problems with the leadership of a project – the leader may not be decisive enough, or have the confidence to make tough decisions. Alternatively, inertia may be the result of the team involved in the project.
innovation
Often the end result of being creative. When creative ideas are implemented, this results in innovation.
introvert
A person who is typically withdrawn, shy, and inward-looking. The introversion-extroversion scale has long been associated with personality testing and assessment. The theory was made popular by Hans Eysenck, and other psychologists. See also extrovert.

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L

launch
The unveiling of a new product, idea, service, or innovation.

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N

Nominal Group Technique
A highly structured team technique that is used for generating creative and innovative ideas. It was first developed by Andrew Delbecq and Andrew Van de Ven in 1971.

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R

role playing
A creativity-boosting technique that involves the performing of imaginary roles, or the acting out of real-life situations. Role playing is often used to simulate real-life events.

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S

sabotage
When an inventor deliberately or unintentionally ruins a creative project by stalling, withdrawing support for the idea or criticizing it, or being pessimistic.

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V

visionary
A person who sets the vision, mission, and goals that the creative team should follow; gives a sense of purpose to others' creative efforts; is personally creative and thinks up ideas; and has the power to act and make key decisions.

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W

workable
Refers to an idea that addresses the identified need and supports the organization.

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